How Active are LinkedIn Shipping Groups?
March 1, 2013 2 Comments
I assume we are all on the LinkedIn network to promote ourselves and / or our companies. By promoting ourselves, I mean looking for a job. Therefore the worth of belonging to a network group is in the number of jobs posted. If you are on LinkedIn to market your company or services then you need to belong to network groups that have active discussions and comments. This is also true for those who use LinkedIn as “how do I…” information exchange.
Thanks to Vijay Hiranandani (http://goo.gl/pMCkJ) I now have another 15 shipping-related LinkedIn groups to consider. I have gone through my expanded list of 54 shipping-related LinkedIn groups and ranked them by jobs advertised last week and the number of discussion in the last week.
In the number of jobs advertised there are no real surprises in that the group with the largest number of members also has the most jobs posted. My feeling is that the posting of jobs is going to aggregate toward the larger groups.
On the discussion side, the picture is a little different. Some of the groups are very active for their size. The “SeaShip Southeast Asia Maritime & Offshore Network” group only has 613 members but had 28 new discussions last week. I have also included the number of comments, which shows if the group membership is reactive.